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Involving the media is a great way to get your message out, reach other concerned community members who are not yet involved, and influence key decision-makers.
Know Your Media
Most news media—newspaper, radio, and television—are geographically oriented. Some are strictly local and are only interested in a particular town or area. Other media outlets are statewide, national, or international in scope.
Know who you are talking to and angle your discussion accordingly. For example, an excellent way to get a national story (like one on the federal abstinence-only-until-marriage funding) into a regional or local paper is to pitch a story on how the federal policy impacts your local community.
Create a Media List and Update It Regularly
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Read the papers in your area on a regular basis and create a list of the reporters who cover your school board or health issues.
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