How to Write a Press Release
A press release is an important tool for alerting the media to a campaign launch, a position statement, or response to a recent political decisions or new body of research. Reporters often get story ideas from the press releases they receive. The following are a few tips and a sample press release to help you undertake this task.
Keep It Brief
Write Like a Reporter
Look Like a Professional
Sample Press Release
For Immediate Release
Contact: Ann Jones
Sound Education Triumphs Over Ideology
Anytown, ST – On June 30, 2015, the Anytown School Board voted down an attempt to implement an abstinence-only-until-marriage program in the junior high and high school.
“Today, sound public health policy and education triumphed over conservative ideology,” said Ann Jones, spokesperson for Parents for Better Education in Anytown. “Our school board made a a decision to based on scientific research and with overwhelming community support, and they took it,” Jones continued.
Parents, teachers, and other members of the community had urged the school board to vote down a motion offered by a conservative minority that wanted to implement a strict abstinence-only-until-marriage program in the schools despite the lack of evidence that such programs are effective. In fact, research suggests that some of these programs may actually harm young people. Recent research regarding virginity pledge programs found that those young people who took the pledge were one third less likely to use contraception when they did become sexually active than their peers who had not pledged.
In contrast, numerous studies of programs that include information on both abstinence and contraception found that these programs can help teens delay sexual intercourse, reduce the frequency of sexual intercourse, reduce their number of partners, and increase condom and contraceptive use.
“Our young people want, and deserve, open and honest information about sexuality that is medically accurate and age-appropriate. This is the only way they will be prepared to make responsible decisions in order to prevent unintended pregnancy, HIV, and other STDs,” said Jones. “Today our school board stood up for the health and well-being of our young people,” Jones concluded.